Jamaica to pursue business opportunities at Rio Olympics


KINGSTON, Jamaica, Saturday June 11, 2016 – Jamaica will be pursuing potential business opportunities at the Olympic Games in Rio de Janeiro, Brazil, from August 5 to 21.

The country’s Ambassador to Brazil, Alison Stone Roofe, says the Jamaican Embassy is collaborating with agencies, such as Jamaica Promotions Corporation (JAMPRO) and the Jamaica Tourist Board (JTB), on several activities that will also target the Paralympics which the South American nation will also host in September.

Among the engagements, she says, are a Jamaica House hospitality center that caters to sports fans and other visitors, which will be established close to the Olympic Stadium, and a tour by several local entertainers.

Additionally, she says JAMPRO will conduct trade and investment activities.

Ambassador Roofe says the Embassy, which was established in 2012, has successfully undertaken work in several areas.

These include organising two major festivals in tribute to Jamaica, and establishing a Jamaica/Brazil Chamber of Commerce (JBCC) in Sao Paulo.

Ambassador Roofe advises that the JBCC has engaged in strengthening business, commerce and tourism relations between the nations.

This, she outlines, included organizing familiarization tours to Jamaica for several travel agents, which, she notes, “went very well.”

Ambassador Roofe said the Chamber is being revamped, adding that “we look forward to appointing a new President and rolling out a new vision over the next few months.”



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