Jay Z’s Tidal Launched In Region
Two months after the Jamaica Music Society and Minister of Culture, Gender Affairs, Entertainment and Sports Olivia ‘Babsy’ Grange encouraged the music industry to capitalise on the benefits of living in a digital era, the local entertainment fraternity has been granted the opportunity to do just that with the introduction of Jay Z’s global streaming service, Tidal.
The announcement was made yesterday as Tidal was launched in Jamaica, Peru, Argentina, Columbia, Chile and the Dominican Republic. This will be the first time that fans in these countries will have subscription access to Tidal, via web player and on mobile apps for smartphones via iOS and Android. The Tidal platform will provide members with access to more than 40 million music tracks, 130,000 videos, carefully curated playlists, exclusive content, live streams, videos, concert tickets, and unique fan experiences including Beyonce’s Lemonade album, Kanye West, Rihanna, Shakira, and others.
In order to ensure that its subscribers receive the best experience possible, Tidal has added country-specific music to its platform. This means that Jamaicans will have access to music from a host of local acts. For those interested in accessing their music through Tidal, two pricing tiers have been decided on. There is Tidal HiFi for those consumers that desire high-fidelity sound quality, CD sound quality audio streaming and high definition music videos; it will cost J$1,460 per month. There is also the Tidal Premium, which offers standard sound quality music for J$730. Both pricing options offer the same level of access to exclusive content and artist experiences.
Tidal works on phones, tablets, computers and a wide range of network players such as Sonos, Bluesound, Linn, Auralic, Mirage, Squeezebox, Amarra, McIntosh, Wadia, Electrocompaniet, Meridian and Lode. Tidal also has an offline mode, which means subscribers can download content of their choice to their device and play it when there is no network available. This works for both the Premium and HiFi options.
Streaming is now one of the more popular ways of gaining profits from the consumption of music in the United States. Several recording artistes like Drake, Rihanna, Lil’ Wayne, Jay Z, Beyonce and Kanye West, have all released projects exclusively through streaming channels.
With the introduction of Tidal in Jamaica, it is expected that online streaming will grow to the point where local artistes will be able to benefit as much as the international acts who are part of the platform. Already, there is one local artiste who has made steps to capitalise on music streaming. In October of last year, Damian ‘Jr Gong’ Marley signed on as co-owner of Jay Z’s music-streaming service.
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